Documentation/Overview
Overview

Overview

What Sonar is, what it is not, and the product architecture.

Product direction

Sonar is a lightweight cold outreach platform focused on simplicity, speed, deliverability, and a clean app-like user experience.

App-like frontend

The interface uses standard Django templates, HTML, CSS, Bootstrap, and vanilla JavaScript while behaving like a compact productivity app.

Simple backend

The MVP avoids Celery, Redis, WebSockets, realtime sync, and heavy background infrastructure. Most work happens through request-response flows.

Email first

Users connect SMTP and IMAP mailboxes, send outreach, manually fetch replies, and manage campaign lead state inside the campaign workspace.

Clean data boundaries

Contacts are neutral reusable records. Campaign leads hold campaign-specific reply status, lead status, notes, and outreach history.

What Sonar is not

  • Not an enterprise CRM.
  • Not a workflow automation platform.
  • Not a heavily asynchronous sales automation suite.
  • Not a multi-team organization system in the MVP stage.

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